This Is Called Having Too Much Time On Your Hands

New obsession:

http://www.youtube.com/watch?v=ykW4rtW2eu0

I'm such a dork.
It's funny how songs just automatically remind you of people sometimes, don't you think? Automatic associations, and sometimes you can't even tell why certain things remind you of certain people. For example, Go Girl by Pitbull reminds me of one of my best guy friends; however, while it is about the fact that Pitbull is a complete pimp, that has almost nothing to do with my friend. He does not party like a rock star, look like a movie star, play like an all star, or do anything remotely like a porn star (not that I would know, but still). But the song is inexorably linked, and I get a smile on my face every time I hear about Pitbull's escapades with Trina.

Since we're on the topic of obsessions, and I have time (hence the title of the post), here are my favorite three ads of all time:

Sony Bravia- Bouncy Balls
http://www.youtube.com/watch?v=2Bb8P7dfjVw

Sony Bravia- Paint
http://www.youtube.com/watch?v=GURvHJNmGrc&feature=related

American Express- Kate Winslet
http://www.youtube.com/watch?v=H1zJk0Mx-n4

They are all mysterious; they are all colorful, with beautiful cinematography and genius concepts. The most amazing thing about advertising is that the best campaigns are based off of completely obvious and yet wonderfully profound insights into the psyche of the mass population. They're so obvious, yet so moving.
I want to learn how these insights are found. I want to be able to discover them for myself and put together the team that comes up with these award-winning ideas. I want to be able to take the most denied aspects of ourselves and turn them into something beautiful, meaningful, and most of all, productive.

Mini Cooper: Such a small car, so make everything around it bigger. What a concept.
Dove: There's so much stereotyping as to how women should look these days that even adolescent girls are becoming affected. Why not tell them that they're beautiful just the way they are? After all, that's the most true essence of this superficial society in which we live.
Sony Bravia: With a television that has the capacity to show color like no other, why not make things as colorful as possible? Inundate the world with color, to show how amazing it can really be.
American Express: For all of life's experiences, no matter how crazy your own is. Live it to the fullest, and do it with the right card.

Have I mentioned I'm in love with advertising? I feel like we're going to be very happy together. It's the start of a beautiful relationship.