The Philharmonic's campaign caters to working professionals ages 30-50, who have an interest in the arts and are looking to take their entire family to a performance that they would all enjoy. They know exactly what they think, about music and other aspects of their lives, and have a definite interest in the fine arts, having attended a public arts school or been involved in the fine arts during their education and childhood. To this effect, I've created the "Music is Everywhere" campaign, to show them that they can enjoy it anywhere they go, but mostly with the New York Philharmonic.
The Lindt campaign is primarily for people of the same age range as the Philharmonic, who know what kinds of chocolate they like and don't like, and are versed enough in the world of sweets to know a good chocolate when they see (or taste) one. However, they don't know that premiere chocolate such as Lindt provides is supposed to not only be an experience for taste, but also for the rest of the five senses. Chocolate is an experience unto itself, and to teach people this, I've created the Lindt "Five Senses Campaign." Each print ad is supposed to cater to a specific sense, with the first being sight, the second being touch, and the last being smell (the ad in a magazine would have a scratch-and-sniff over the truffles).
Enjoy!
The New York Philharmonic.
"It's there. All you have to do is look.
Can you hear it? It's blowing in the breeze, through the trees in the park. The kids playing baseball over there just add a different melody. The music is there, in the way we walk, in the sound our laughter makes as it peals through the air, creating notes we didn't even think were possible. It all comes together. Just listen to it."
"Do you feel it?
Listen to the fountain. The cars passing by just add a different tone. Those people going to the opera will tell you, there is no such thing as noise. All you have to do is ask them. Close your eyes, feel the mist, and listen to what is being created right in front of you. And what a masterpiece it's become."
"Can you hear it?
The sound is in everything we do, everywhere we go. There is no such thing as noise. It's only music. A harmony in the subway pulling into the station, a bass in the vibration we feel in our bodies, a counterpoint in the voices of all those telling stories on their phones, to their friends. It's all around us. Listen, and you'll hear it too."
Lindt Chocolates.
"Strength is the ability to break a chocolate bar into four pieces with your bare hands, and then eat just one of the pieces."
"Nine out of ten people like chocolate. The tenth person always lies."
"Nobody knows the truffles I've seen."
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