It's a very Olympic time of year.
Because of this, my top five for this week focuses mainly on the commercials I've seen during the Olympics and the campaigns surrounding them. Many YouTube links are provided. Enjoy!
1. Proctor & Gamble's first unified commercial campaign in the U.S. The first television spot the company aired appeared during the Opening Ceremony last Friday, and is part of their "Thanks, Mom" campaign. You can find the spot here - it made the people I was watching it with cry, and makes me feel warm and fuzzy every time I see it. In addition to this spot, P&G also gave Olympic families a $3000 stipend to attend and see their children compete, as well as creating a full family-branded center in Vancouver. All this comes from an attempt for P&G to both unify their existing brands under a single name, and to begin their upcoming push into sports marketing. You can find more details on the campaign in this AdAge article.
2. Kudos to Old Spice for their latest commercial, The Man Your Man Could Smell Like. It's the best one I've seen in a while, and I'm kind of in love with it.
3. Visa's big push for the Olympics, which centers around the telling of athlete's stories with inspiring pictures and the tagline "Go World." The spots are part of Visa's first campaign that is directly tied to the Olympic Games; however, they've been a sponsor of them since 1988. The campaign not only includes inspirational spots, but it also features unprecedented promotions such as the chance to win tickets for life to the Winter Games, as well as some 3-D spots and a presence in social media. Here's their spot featuring speed skater Dan Jensen, the most popular one of the campaign. For more info, see this article.
4. Jet Blue's Twitter Test, which challenges agencies to have enough "know-how" of the popular Web site to find its senior VP- marketing and commercial on the site. The tweet, with the hashtag #sneaky, reads "We're pitching our advertising AOR. Curious on digital savvy...first test is how many of the agencies will find me on Twitter." Not only does this demonstrate the "savvy" of Jet Blue, but it also shows that they're going to take a geniune interest in the agencies that know their social media well enough to accomplish a simple, cheap task while weeding out the ones who may not be as interested in the account. Go Blue!
5. This BMW spot, aired in 2009. It's not the most recent, but it's the most creative thing I've seen BMW do in a while after that era of Clive Owen film shorts on their Web site.
That's all for today, folks. Have a great weekend!
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